(ARA) - Considering starting your own business?
You are not alone. In fact, entrepreneurship has become an increasingly
popular career choice in the last few years.
Some people decide to build their own businesses
out of a desire to be out on their own or because they have dreams of
turning a hobby into a career. Others may have been laid off and are
frustrated with their current job prospects, or they may simply need
greater flexibility in their lives.
But starting your own business can be challenging,
and requires long hours and a lot of hard work and determination. In
fact, only 30 percent of business start-ups survive more than five years.
To avoid the pitfalls, new entrepreneurs need to do their homework and
seek out all the advice they can get.
Michael Kerrison, 50, an IBM salesman turned
self-made millionaire has recently chronicled his entrepreneurial experiences
in a new book called “Landing on Your Feet.” The author, a pioneer of
the high tech industry who launched three technology companies that
eventually reached multi-million dollar levels, uses examples from his
life, including the mistakes he made along the way, to give a real world
view of what it really takes to start and build a business.
“I believe real learning comes from our mistakes,”
says Kerrison. “Embrace your failures, for they are your true teachers.
Success teaches us little; it’s just the way we keep score,” he explains.
Kerrison’s book started out as a personal quest
to “get down on paper” all that he had learned about business over his
25-year career. The final result is a business book that mixes business
strategies with personal stories that the author hopes people will be
able to relate to. There is a lot of practical advice, including guidance
on strategic planning, time management, compensation strategies, marketing
techniques and human resources. There’s even a useful “tool kit” at
the end with concise advice on the sales cycle, and planning and management
tools.
Kerrison, who is currently the president of Endurance-America,
a management consulting firm specializing in executive development and
business planning, loves business and he wants the reader to love it
too. For would-be entrepreneurs, he sums up his philosophy this way:
“Starting and building your own business isn’t about making money, getting
famous, or obtaining power. It’s about staying in the boat. It’s about
outlasting the storms. It’s about trusting God. . . . Because in the
end you have finally figured out that your business -- your boat --
is about enriching the lives of people: your employees, your clients,
your loved ones.
Landing On Your Feet is Available by calling
Abbas PR at (952)921-7287.
Courtesy of ARA Content
